Company:
Forlabels

Product:
Self-adhesive label on a roll

Material:
Wfasson Centaure Ivoire 52047

Design:
Yonas Design

Open Mind Project:
Variable data

Objective:
Forlabels, aiming to show winemakers and bottlers how they can add unique value to their products by incorporating features that make a wine stand out, personal, or even collectible, printed a series of labels with variable data, which changes from bottle to bottle. While all the bottles maintain the same visual identity, no two are exactly the same.

Outcome:
The products establish a different connection with the consumer, who, in turn, gains more collectible reasons to prefer the product and is likely to purchase it in larger quantities. Forlabels’ clients and partners clearly understand the new possibilities offered by the company to create labels that serve as a communication tool, making their products unique and special, and helping them build a distinctive relationship with consumers.