Company:
Terra Creta S.A.

Product:
Self-adhesive label on a roll

Material:
Craft paper

Design:
Metrographics Aristidis Papadakis

Open Mind Project:
Self-adhesive label on a roll with bronze foil stamping and embossing on a “difficult” surface of rough craft paper.

Objective:
Terra Creta S.A. produces an exceptional extra virgin olive oil in Kolymvari, Crete, pure and unprocessed, just as it comes from nature, using the same cultivation and harvesting methods passed down through generations. The values embodied by such an oil — simplicity, purity, authenticity — had to be reflected in the packaging, conveying the right message and feeling to the consumer. In collaboration with forlabels and Terra Creta’s creative agency, it was decided to print on craft paper, which perfectly conveys the unrefined, natural quality and lack of pretension. Once again, forlabels’ ability to deliver high-quality printing, even on the most “challenging” surfaces, offered a unique option to the label designer and the client, allowing them to use a material that best matched the product’s packaging.

Outcome:
The product successfully highlighted its values and gained a loyal following among those seeking authentic, pure products from the Greek countryside. This quickly translated into an improved and stronger market position, attracting a highly selective consumer base.