Product:
“Renaissance” Wine Labels
Company:
FORLABELS S.A.
Type:
Self-adhesive label
Material:
Velmart premium
Design:
Antonia Skaraki Creative Studio
Project:
Mosaic
Request:
FORLABELS, aiming to showcase the capabilities of its innovative MOSAIC technique designed to create unique visual representations, printed a series of different wine labels using this technique, all based on a single artwork.
The artwork in question is a Renaissance painting that adorns the wine label. By focusing on specific parts of the painting for each bottle, the technique creates one-of-a-kind labels, as each section is magnified and transformed into a distinct artistic composition that still “recalls” the original.
Just as the artist emphasizes the details that make their work unique, the designer “rebirthed” this painting by deconstructing it and creating multiple, unique works of art from it.
Result:
This approach allowed the company’s clients to experience the impressive results of the MOSAIC technique, where the consumer has the opportunity to acquire something truly unique. A fresh and one-of-a-kind packaging that is never identical to another, continuously renewing interest in the product.
At the same time, the company also promoted its FacePack philosophy, which incorporates the Mosaic technique and emphasizes packaging as a meeting point between the producer’s product and the consumer.