Company: 
FORLABELS AE

Type:
Shrink sleeve

Material: 
PET

Project:

Designer: 
Yonas Design

Objective:  

Seeking to demonstrate to its clients the impressive impact of using variable data in packaging, FORLABELS created a series of packages for miniatures of ouzo (FORLABELS OUZO). Each package featured a unique humorous message and a different image related to fish and seafood that accompany ouzo, all printed using variable data methods. The objective was to showcase how a brand can be “extended,” foster conversations around it, and achieve greater penetration in everyday life.

These packages were distributed as promotional gifts to the company’s clients and visitors at trade shows where FORLABELS participated.

Result:  

The full potential of variable data became clear, illustrating how packaging can create a narrative and discussion about the product while serving as both an advertising campaign and a marketing tool. Friends of FORLABELS found this promotional item particularly appealing, keeping the packages as collectibles, thereby strengthening their communication with the company. Additionally, this series inspired the creation of new products, such as the successful GoGreek Collectibles line!