Company:
Georgoudis S.A.

Product:
Flexible metalized packaging

Material:
Flexible

Design:
Yonas Design

Open Mind Project:
Printing flexible packaging in small quantities for product sampling

Objective:
Georgoudis S.A. has specialized in the international market for years, packaging table olives under the Parthenon brand, which is a strong Greek brand abroad. Seeking to expand olive consumption beyond its conventional use, the company decided to launch four different types of olives in 70g pouches, aimed at becoming a flavorful and healthy snack for any moment. To implement this open-minded idea, there was a need for a small number of packaging samples to be used at international trade shows, with the goal of exploring the interests of wholesalers and consumers. Forlabels met this need by printing the minimum required quantity of flexible film for flowpack packaging, enthusiastically embracing the concept.

Outcome:
Georgoudis S.A. was able to present the product at international exhibitions and received very positive feedback, laying the groundwork for the product’s success with new sales opportunities.