Company:
Nestlé Hellas S.A.

Product:
Self-adhesive label on a roll

Material:
White gloss paper with lamination

Design:
Idea Advertising Ltd.

Open Mind Project:
Formore label with variable codes

Objective:
Nestlé Hellas S.A., in its effort to optimize sales, was looking for a solution to engage consumers of Nescafé frappé in a contest titled “One Sip & the Game Comes to Life,” where they could win significant prizes. The challenge was to create space on the product packaging for the contest rules, along with a unique variable lottery code printed on each package. Forlabels provided the solution with a formore self-adhesive label, featuring variable data printing, where each label had a different code that allowed consumers to participate in the lottery.

Outcome:
An impressive promotional campaign, supported by a TV commercial, was made possible thanks to the solutions offered by Forlabels. Consumers had an extra incentive to purchase their favorite coffee, along with the opportunity to build a more personal connection with the product.