Company:
Kalamea, Food Products

Product:
Self-adhesive label on paper

Material:
White polypropylene

Design:
Looking S.A.

Open Mind Project:
Small quantity printing and demo creation

Objective:
The company decided to launch a series of selected Greek products, targeting both the Greek and international markets, under a name that emphasizes Greek heritage and promotes the concept of Greek products abroad. Given the unknown terrain in international markets, the wide range of products, and the fact that this was the company’s first appearance, there was a need for a step-by-step development strategy. This involved producing small quantities and making exploratory moves in the market. Forlabels once again embraced its philosophy of supporting the beginnings of its clients by meeting any need they had, whether that meant producing labels in small quantities for a cautious market entry with minimal risk or producing demo products for sampling.

Outcome:
Through continuous sampling efforts, the company was able to approach and convince various markets in different countries. As a result, its products are now available in stores in Greece, Cyprus, Paris, New York, and Jeddah. Additionally, the company succeeded in expanding its range and product codes, presenting a more representative image of Greek products without the need to produce large quantities of each code.