Company:
ΕΛΙΞΗ Α.Ε.

Type:
Self-adhesive label

Material: 
Gloss

Project: 
Variable Data

Designer:
Z-Axis / Andreas Remountis

Objective:  

The brewery ΕΛΙΞΗ Α.Ε. in Chalkida launched Marea, a Double Malt Ale beer made from five grains, distinguished by its rich flavor and aroma of citrus and dried fruits. To give consumers an additional reason to purchase the product, the creators were inspired by the challenge presented by forlabels. They incorporated a series of street graffiti into the bottle design, alternating on the label to fully utilize the marketing potential of collectible packaging. Forlabels enabled this by printing the graffiti using variable data on self-adhesive labels.

Result:  

The beer generated significant consumer interest, quickly establishing itself in the market despite increasing competition. It fostered a personal connection with loyal consumers who wanted to collect the graffiti-laden packaging, resulting in stable and repeat sales. Most importantly, it attracted a youthful audience by speaking their language.