Company:
Nestlé Hellas S.A.

Product:
Self-adhesive label on a roll

Material:
White polypropylene

Open Mind Project:
Formore label with variable QR codes

Objective:
Nestlé Hellas S.A., a pioneer in many fields, was one of the first companies to take advantage of QR codes for communication purposes. A QR code is a modern type of barcode that can be scanned with a smartphone camera or displayed on a laptop screen, directing users to a source of information. Additionally, the visual representation of the QR code creates a surprising and engaging image, sparking curiosity about the information it might contain. In this case, it was part of a contest where consumers participated by scanning the QR code, which was unique to each package and led them to a personalized code for entering the draw. Forlabels supported this initiative by printing a formore label, which provided more surface area for the contest details and featured a unique QR code on each label.

Outcome:
Forlabels enabled Nestlé Hellas S.A. to implement an action that placed the company at the forefront of technology, bringing a traditional product closer to a younger audience more familiar with such technologies. The QR codes also gave consumers an additional incentive to choose their favorite coffee off the shelf. The campaign was a success, not only in terms of achieving sales targets but also for receiving very positive feedback from both the market and consumers.