Company:
Μ Ψημίτη Α.Ε.
Type:
Sleeve Shrink
Material:
PET film
Project:
Variable Data
Designer:
Yonas Design
Objective:
Μ Ψημίτη Α.Ε., aiming to promote an innovative product in the culinary space, created a series of ouzo miniatures under the brand gogreeκ. The company’s goal was to showcase Greek culture through a range of products rooted in tradition and to achieve quick and direct placement across a wide network of stores. The series was designed by Yonas Design, leveraging the creative collaboration with forlabels and the technical capabilities the company offers.
Twelve distinct labels, each representing one of the Twelve Olympian Gods, were created using shrink sleeves, adorning corresponding ouzo miniature bottles. An additional series was printed with labels inspired by traditional Greek costumes from across the country, also dressing the ouzo miniatures.
Result:
The product surprised with its originality and impressive visuals, achieving immediate market penetration and rapid establishment. The packaging series garnered several significant awards in both Greek and international packaging competitions and received praise for its contribution to promoting Greek culture, resulting in increased publicity for the product. The success of this series laid the groundwork for its expansion into new products in Greek gastronomy. Through this series, forlabels confirmed its philosophy on how to inspire and contribute to the realization of packaging that achieves differentiation.
