Company:
Charis Gambrinos S.A.E.E.

Product:
Self-adhesive label on a roll

Material:
PP Raflat / PP Silver TC 50 RP 37

Design:
Giorgos Theodorou

Open Mind Project:
Color metallic effect

Objective:
Charis Gambrinos S.A.E.E., focused on offering distinguished products and selecting the finest oils from the microclimate of the Laconian land, created the exceptional extra virgin olive oil Ekomio Laconia. To create packaging that would reflect the superior quality of the product, the company approached forlabels, seeking a solution that would completely transform its previous packaging design, which consisted of four-color offset printing on a white self-adhesive label. After studying the product’s needs and recognizing the open-minded vision of the company’s people to take their product to new heights, Forlabels proposed the use of the color metallic effect. The goal was to highlight both the product’s values and the artistic elements of the label’s design.

Outcome:
The product achieved a far more attractive appearance, quickly drawing consumer attention on the shelf and more convincingly expressing its identity and quality compared to its previous packaging. This transformation significantly improved sales and positioning in retail outlets, and the product is increasingly winning over international consumers, further expanding its export profile.