Company:
Coca Cola

Type:
Flexible Packaging

Material:
PP Film

Project:
Variable Data “Share a Coke With”

Objective:  

Coca Cola decided to print the most popular names on the labels of its 500 ml PET bottles targeting European countries. The goal was to create a personal connection with consumers, encouraging them to search for their own names or those of their friends on the packaging. This was the largest “personalized” packaging project ever undertaken globally, involving variable data printing and participation from forlabels. Specifically, forlabels was selected by Coca Cola and H/P Indigo among seven European companies capable of handling the project, resulting in the printing of over 700 million labels for six European countries and contributing to the project’s resounding success.

Result:  

The product successfully renewed consumer interest, surprising them with its originality and creating a closer personal relationship, as a significant part of the packaging was dedicated to the consumer. This naturally had a positive impact on sales. Forlabels demonstrated its ability to take on and execute high-demand projects, while the entire initiative reaffirmed its philosophy of viewing packaging as a dynamic marketing tool that inspires its clients and partners.