Company:
Forlabels

Product:
Self-adhesive label on a roll

Material:
PP silver metallized with transparent polypropylene lamination

Design:
Yonas Design

Open Mind Project:
Color metallic effect and variable data

Objective:
Forlabels sought to communicate its central campaign message, “Your packaging is our personal business,” in a more dynamic way. The goal was to bring its employees—those who make customer service their personal priority every day—closer to its clients. By using variable data, Forlabels printed a series of beer labels, each featuring a specific employee’s photo, position, and role within the company. The labels also used a color metallic effect, giving them a more impressive, foil-like appearance, enhancing the overall impact.

Outcome:
Forlabels brought its employees and customers closer through a creative promotional initiative. The company offered its clients a commemorative product—beer bottles personalized with employee information—that fostered a more personal connection between Forlabels and its clients. Additionally, this project demonstrated to Forlabels’ open-minded clients the potential of combining variable data with color metallic effects to enhance both the values of a product or company and the creativity behind the label’s design.